Shah Rukh ties up with Star TV and TED Talks
One of the largest media platforms in the world for sharing ‘ideas worth spreading’, has been TED. Now it seeks to attempt something in India, which it has never attempted before. The nonprofit global community–which derives its names from the acronym for Technology, Entertainment and Design (the three themes which it originally dealt with, though its scope has expanded since)–is wellknown for its viral online videos (also called TED Talks) featuring some of the world’s best-known thinkers and achievers in different fields, as well as an annual conference it organises.
TED is set tol join hands with one of India’s largest broadcast networks, Star India, and Bollywood icon Shah Rukh Khan to launch ‘TED Talks India: Nayi Soch’, a televised format of TED, where India’s well-known and little-known personalities will share the power of their ideas, mostly in Hindi.
In an interview with Forbes India, Chris Anderson, the owner and curator of TED, and Juliet Blake, head of television and curator of special projects feel that India is the idea place for their platform to experiment with a television show, since the country is ‘less cynical’ when it comes to accepting TED-like content on TV, compared to the US. —BLD
